Test Bank for Strategic Management and Competitive Advantage 5th Edition by Jay B. Barney, William S. Hesterly
Test Bank for Strategic Management and Competitive Advantage 5th Edition by Jay B. Barney, William S. Hesterly
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Test Bank for Strategic Management and Competitive Advantage 5th Edition by Jay B. Barney, William S. Hesterly
Product Descriptions
Core strategic management concepts without the excess.
Just the essentials, Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help readers analyze real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis.
Table of contents
Part 1: THE TOOLS of STRATEGIC ANALYSIS
CHAPTER 1: What Is Strategy and the Strategic Management Process?
CHAPTER 2: Evaluating a Firm’s External Environment
CHAPTER 3: Evaluating a Firm’s Internal Capabilities 64indows User
End-of-Part 1 Cases PC 1–1
Part 2: BUSINESS-LEVEL STRATEGIES
CHAPTER 4: Cost Leadership 102
CHAPTER 5: Product Differentiation
End-of-Part 2 Cases PC 2–1
Part 3: CORPORATE STRATEGIES
CHAPTER 6: Vertical Integration
CHAPTER 7: Corporate Diversification
CHAPTER 8: Organizing to Implement Corporate Diversification
CHAPTER 9: Strategic Alliances
CHAPTER 10: Mergers and Acquisitions
CHAPTER 11: International Strategies
End-of-Part 3 Cases PC 3–1
Product Details
Language: English
ISBN-10: 0133127400
ISBN-13: 978-0133127409 9780133127409
Author: Jay B. Barney, William S. Hesterly
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